Ronaldo Makes Strong Statement with Lavish Spending Spree on Sneaker Shopping Spree in China

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While soccer fanatics worldwide continue debating who the greatest soccer player is between Cristiano Ronaldo and Lionel Messi, it is becoming increasingly clear who the most popular footballer on the globe is. Selling 520,000 units of his new Juventus jersey within the first 24 hours after his transfer to the Italian soccer giant became official, there is no one in the world’s most popular sport that moves the needle like CR7.

In China for his annual tour, Ronaldo caught up with Complex in Beijing at the iconic Honor 23 retail space to discuss sneakers and potential projects for the future. To kick off the episode, Ronaldo and La Puma discussed the patchwork-inspired story behind his two Air Max 97 “CR7” models that harken back to his childhood and owning only two pairs of shoes.

In 2003, Nike paid homage to Ronaldo’s new club, Juventus, so naturally speculation regarding a remake of the heralded classic has begun. With Ronaldo being the sport’s most affluent Nike endorser, the opportunity to create a sequel seems to be bearing fruit for the Swoosh.

For all that and to see what Cristiano spent over ¥23,498 on, check out the rest of the episode below.